Many of the most successful large organizations have been spending a lot of time honing their talent management practices in recent years. A great deal of energy is being spent on identifying talent. The idea being, identify the talent, and channel your development development resources into those who have it, since that will give you the biggest payoff.
Once you have a process to identify top talent, you face a key question: “should we tell high potentials that we see them as high potentials?” This question is raised all the time by line executives (both those asking for their ratings and by those doing the ratings), and by talent management practitioners. The question is frequently accompanied by one of several basic rationales (usually revealing the questioner’s intent):
1) Transparency. We need to be transparent with our development efforts, so that people understand the process is fair and don’t feel that we are keeping secrets about them. This rationale carries with it the most intuitive, gut-level appeal. Who wants to advocate for secretive HR practices…smoke-filled rooms, etc…?
2) Tell them or lose them. If we keep it a secret and don’t tell high potentials that we think they are great, don’t we risk losing great people?
3) If we don’t tell them, what’s the point of doing the assessment in the first place? If we are aren’t telling high potentials that they are high potential, then we also can’t tell all those other people that they are not high potential. So, how can we help them to develop?
There is validity in each of these views, and many other arguments are usually brought up in the course of exploring this topic.
My view?
I am all for transparency, but about the right things. If the organization is caught up in the debate about the ratings, I see it as a potential danger sign. The ratings are made in order to help the organization to have a robust dialogue about talent, reach common understanding about each person’s strengths and weaknesses, and, most importantly, to guide the organization’s development effort–espcially for certain top talent individuals.
Given that actions speak louder than words, the question that we should be debating instead is, “what happens when someone in this organization is named high potential?” Are certain development experiences cued up? Does the designation trigger a developmental assignment reserved for high potenials? Is participation in certain learning programs reserved for high potentials?
If the high potential designation does not trigger clear development actions for individuals, then who cares what the rating is anyway? If it does trigger such actions, then people will figure it out and the rating won’t be important.
The problem is that it’s hard for the organization to walk the talk in this way. Channeling significant development resources toward high potentials also means channeling them away from other non-high-potentials. The unanointed in this scenario don’t particularly care for this sort of approach. To follow this path, you need to have a pretty high level of confidence in your talent identification processes. Otherwise, you will lose in two ways–investing in those who don’t have what the organization needs for the future, while disenfranchising those who do, but have been incorrectly passed over by your talent identification process.
Here are a few of my favorite tests for the quality of a talent identification process:
1) Do ratings depend upon the whims and perspectives of individual managers, or is the process sufficiently institutionalized so that it is not dependent upon individual managers?
2) Do your talent assessments emerge from rich dialogue with senior management about each individual? If talent assessments don’t get changed as they move up the chain, then the dialogue is probably not as robust or diverse as it should be.
3) Do leaders in your organization own the potential ratings, or are they something that they know HR wants them to do?
If your talent review and identifcation process does not pass these tests, then you might be best off keeping your potential ratings a secret.
If you are interested in this and other talent management questions, you may want to check out the upcoming Talent Management Strategies course (May 19-21 at the Carlson School). It is a great program that can help you to better frame your talent management approach.